Social Media Management
I'm in charge of Shawna Russell’s Instagram stories and highlights. Shawna has been a professional hair stylist for around 35 years, and she was in need of some new social media branding. I started a new series of stories which include 'Flashback Fridays' & 'Monday Tips', these were a fun way to interact with her followers. To keep her followers up to date on her most recent posts, or when her next hair class might be, I always have a perfectly laid out story. I film her balayage classes for her followers to watch for behind the scenes looks, and I keep them on her highlights, which I’ve designed covers for.
She has rapidly grown around 65k+ followers within a couple of years. You can check out her page @hairbyshawnarussell